Flatmate Finders

Reimagining the digital experience for Australia's first share accommodation service

Flatmate Finders is Australia’s first shared accommodation service. They were experiencing a low conversion rate on sign-ups, impacting their user acquisition and growth. Their site was outdated and not small-resolution compatible. Initially, I was hired for a website redesign, but after successfully transforming the website experience, I also worked on iOS and Android app designs.

Project scope

The scope of my engagement with Flatmate Finders included transforming their complete digital experience through:

Identifying key issues such as complex registration forms, confusing match lists, detail pages, and connect pages.
Analyzing competitors to identify best practices and areas for improvement.
Wireframing and interaction design.
Conducting usability testing.
Creating high-fidelity designs for the SaaS website, iOS, and Android apps.
Designing animated GIFs and social media banners for marketing.
Designing systems and promotional emailers.
Creating magazine ad designs.

Results

The redesigned sign-up flow significantly improved the conversion rate, with a 200% increase in sign-ups.
Users found the new sign-up process more intuitive and user-friendly, leading to higher user satisfaction.
The higher conversion rate increased the number of users signing up for the service, contributing to overall business growth.