Mighty partner (formly Fundabl)
An app design for flexible debt Funding solution provider
Mighty partner (formly Fundabl) provides funding, growth capital, and venture debt solutions, catering to startups and growing companies. Their website and web app needed to be updated, with a complex user interface and limited functionality. They needed a redesign to improve usability, streamline the user journey, and showcase their services effectively to attract new customers and investors.
Projet scope
- The scope of my engagement with Fundabl included transforming their user experience through:
- Analysis of the app identified pain points and gathered user feedback to understand their needs and expectations.
- Created wireframes and prototypes to visualize the new design
- Usability testing with the stakeholders and iterating wireframes
- High-fidelity designs provided a seamless user experience across devices.
- Collaborated with the engineering team to implement the design and site testing to ensure compatibility.
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Results
- Intuitive and user-friendly experience
- The new design successfully showcased their services and value propositions, attracting new customers
- The revamped user interface and streamlined user journey increased conversions
- Finnie (Fintech Australia) Awards 2023 Finalist
